Interactive

Recent Publications

Ayer, S. (2013). Compensation of Full-Time Employees in Small Charities in Canada (2010). Ottawa, ON: HR Council for the Nonprofit Sector.

Ayer, S. (In Press). Revenue strategies for not-for-profit organizations. In Building Not-for-profit and Private Sector Partnership in Physical Activity. Chapter 5. Illinois: Human Kinetics.

Ayer, S. (In Press). Dimensions of corporate philanthropy and partnerships. In Building Not-for-profit and Private Sector Partnership in Physical Activity. Chapter 6. Illinois: Human Kinetics.

O’Reilly, N., Ayer, S., Pegoraro, A., Leonard, B., Rundle-Thiel, S. (In Press). Toward an Understanding of Donor Loyalty: Demographics, Personality, Persuasion, and Revenue. Journal of Nonprofit and Public Sector Marketing.

Ayer, S. (2011). Corporate Social Responsibility practices among small businesses and the impact on local not-for-profit organizations. Ottawa, ON: Human Resources and Skill Development Canada.

Clarke, B. and Ayer, S. (2011). The Who, How, What, and Why of Corporate Community Investment in Canada. Toronto, ON: Imagine Canada

Ayer, S. (2010). Insights for strategic corporate fundraising: further findings from the Canada Survey of Business Contributions to Community. Toronto, ON: Imagine Canada.

Hurvid, D. and Ayer, S. (2010). Key Facts on Canadian Foundations. Toronto, ON: Imagine Canada.

Pegoraro, A., Ayer, S., and O’Reilly, N. (2010). “Consumer Consumption and Advertising Through Sport”, American Behavioral Scientist, 53(10), 1454-1475.

Ayer, S., Hall M.H., and Vodarek, L. (2009). Perspectives on fundraising: what charities report to the Canada Revenue. Alberta: The Muttart Foundation.

Hall, M.H., Lasby, D., Ayer S., et al. (2009). Caring Canadians, Involved Canadians: Highlights from the 2007 Canada Survey of Giving, Volunteering, and Participating.Ottawa, ON: Statistics Canada.

Hall, M.H., Ayer S., Zarinpoush F., and Lasby D. (2008). Corporate community investment practices, motivations and challenges: findings from the Canada Survey of Business Contributions to Community. Toronto, ON: Imagine Canada.

Peer Reviewed Conference Papers

Ayer, S. (June 2012). The rise and fall of Canadian charitable giving: An exploration of the declining rate of both religious and non-religious giving over the last decade. To be presented at the 2012 Association for Nonprofit and Social Economy Research [ANSER].

Ayer, S. (2009). Corporate Community Investment Across the Value Chain: Maximizing Business Value. Presented to the Association for Research on Non-Profit Organizations and Voluntary Action [ARNOVA].

Ayer, S. and Hall M.H. (2008). The Canadian Business Contributions to Communities Survey: Assessing the Role that Businesses Play in Supporting Non-Profit Organizations. Presented to the Association for Research on Non-Profit Organizations and Voluntary Action [ARNOVA].

Ayer, S., and Pegoraro, A. (2008). “The Volunteer in Comparative Perspective: A cultural exploration of why different demographic groups volunteer at different relative rates around our world”, Presented to the Association for Research on Non-Profit Organizations and Voluntary Action [ARNOVA].

Leonard, B., Ayer, S., and Pegoraro, A. (2008). “Personality and Donor Behavior: Findings and Implications,” Presented to the Association for Research on Non-Profit Organizations and Voluntary Action [ARNOVA]).

Pegoraro, A. and Ayer, S. (2008). “Donor Loyalty and Persuasion Tactics: Implications for Donor Recruitment and Retention,” Presented to the Association for Research on Non-Profit Organizations and Voluntary Action [ARNOVA]).

Pegoraro, A., Ayer, S., and O’Reilly, N., and Madill, J.  (2008). “Online and offline advertising during the 2007 NCAA basketball tournament – Which companies drive consumers to the web?”, Administrative Sciences Association of Canada Conference (ASAC), Halifax, Nova Scotia, May 2008.